Nicole Kaufmann is Digital Arts Network\New Zealand’s castle-loving, chicken-raising, mapmaking experience strategist. …

Nicole Kaufmann is Digital Arts Network New Zealand’s castle-loving, chicken-raising, mapmaking experience strategist. …

Classic micro-economic theory seems to have fallen by the wayside as we all run after nudge behaviour and neuroscience, but it can still provide a useful lens when we look at how we are tricked into making choices that might be great for a business but not great for us. …

Kia ora. Alignment is one of the biggest challenges to overcome in any organisation. It’s hard because of the existence of so many alternative and often conflicting points of view. Viewing a challenge or opportunity through a technology lens, one strategic possibility might present itself. Viewed through a customer lens…